Early diagnosis and a dementia prevention program, can only be effective if those working in the medical profession (both specialists and general practitioners) and also the public are provided with accurate and clear information about the advantages of lifestyle changes and of early diagnosis. A better understanding of brain aging will increase the awareness about preclinical symptoms, and the adoption of early treatment. Furthermore, focusing on brain health on the long term will improve the quality of life and lead to better acceptance of aging-related conditions while reducing stigma surrounding dementia. Capitalizing on the work that Alzheimer’s Switzerland has done over the years in the public dissemination, we see a time when experts, medical practitioners, and caregivers closely work together to inform the public and help them overcome fears and stigma associated with the conditions.

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